STEP OFF IN THE RIGHT DIRECTION
If you're starting a business, or you've already started one, the hard truth is a five buck logo, a one-pager marketing plan and a shonky website, will take you exactly nowhere. To give your business the best opportunity to build credibility, to connect with customers or clients, to climb to the top, you need to get your next steps right.
SET UP YOUR MARKETING FOUNDATIONS
Marketing is so much more than running a quick ad on Facebook. In fact, if you dive into ad campaigns before setting up your marketing foundations correctly, you risk spending a lot, to achieve very little, or even nothing at all. Carefully selecting the combination of channels you will use to regularly communicate and taking the time to establish them, sets your business up for future marketing success.