The PoP framework

Turn your values into strategy and your strategy into sustainable profit with our best practice methodology. 

Partnered  |   Packaged   |   Pathway  |   Readiness Questionnaire  |   Roadmap

Why is Profit on Purpose business-critical?

Profit on Purpose (PoP) is about establishing the clear structure and robust strategy that many businesses don’t have, but every business needs to operate and scale sustainably. 

Built on proven Triple Bottom Line theory and practice, it enables ongoing profitability by harnessing the untapped power of people and place. 

Retention

Productivity

Reputation

Resilience

Growth

Endurance

Write Way Up - Triple Bottom Line playbook

PoP Partnered

  • Duration: Maximum 90 days
  • Delivery: Live + online
  • Best for: Established businesses
  • Includes: Structure, strategy, facilitation, tools


Our Profit on Purpose (PoP) ‘Partnered’ program combines strategic depth with tangible delivery.

Undertaken in three phases for a maximum of 90 days (you set the pace!), we lead facilitated workshops (online or in person) and executive sessions, supported by interactive tools and guided activities.

Through this process, we deliver the structure, strategy and plans you need to scale sustainably. 

PoP Packaged

  • Duration: Up to 3 months access
  • Delivery: Self-paced online
  • Best for: Motivated leaders running in-house
  • Includes: Tools, videos, support

‘Packaged’ gives you everything you need to lead our PoP Structure, Strategy and Scale framework yourself — without starting from scratch.

This self-paced option brings our workshops to life with facilitation guides, video and resources.

It’s built to support in-house delivery, with clear tools, step-by-step activities and prompts that help you guide your team through strategic development.

You’ll still access our best-practice frameworks — just on your own terms.

Write Way Up - marketing business strategy
Write Way Up - marketing business strategy

PoP Pathway

  • Duration: Up to 3 months access
  • Delivery: DIY and DIY combined
  • Best for: Small businesses and startups
  • Includes: A ‘build your own’ start up package to kick off growth the right way

‘Pathway’ is designed for early-stage businesses that want to start strong and create a path into growth for good.

It begins with our unique PoP for start-ups program, and is comlemented by everything you need to create a strong foundation, from brand to website (you choose!), and nothing you don’t.

For businesses with big ambition, this is where sustainable success begins.

Want to future-proof your business?

Your path to sustainable success — you know, the type of success that actually sticks around — takes five steps and 100% commitment to your purpose. Our quick PoP Readiness Questionnaire helps you sense-check whether your business is ready to start scaling or needs to focus first on the foundations. 

Take five minutes. Get clear and move forward with confidence. 

The Profit On Purpose roadmap

Step 1

Audit

The start of your PoP scaling journey is all about understanding the status quo. What are you doing right now and how’s it impacting your profit, people and your place in the world? We dive into your processes, performance and policies to see what’s serving you well and what needs to evolve. 

Step 2

Structure

With a clear understanding of your foundations, this step strengthens your structure with clear processes, the ability to accurately define and measure progress, and well-articulated accountability from the top to the bottom of the business. 

Step 3

Strategy

Now working from an uncrackable platform, our next step empowers you to set your sights on where you need to get to and exactly how you’ll do it. Through research, discussion and ideation, we’ll define your goals and unearth the best initiatives that will drive your strategy. 

Step 4

Scale

Nothing happens if your process ends at the thinking! As a unified team with committed leaders, your internal specialists (and our team of experts, as needed) draw on your strategy and plan to reshape your business as a successful and sustainable Triple Bottom Line brand. 

Step 5

Succeed

Growth can be short-lived, and in business, it often is. But that’s not your story! It’s sustainable, enduring success you’re after, and by monitoring, measuring and optimising your approach, it’s exactly what you’ll get!

The bottom line blog

This is where we question the obvious, challenge the usual, and explore what sustainable success really looks like.

Read on for the stuff that gets overlooked, avoided, or rushed through. We’ll slow it down and take a proper squiz.