CONTENT AND COPY BRIEF

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First Name

Last Name

Company Name

Describe your business, its story/narrative, product/service and how you will use your website to support them.

What is your brand and product/service USP, value proposition and key messages?

Describe your target audience. What do you know about them, their needs, motivations, behaviour and demographics? What do you need them to do?

What pages will be on your site, what is the hierarchy and is there anything specific that needs to go on particular pages? Hint: the easiest way to answer is to list your top level pages vertically first, and any specifics next to each page, including keywords/phrases, followed by your second level pages and so on. Please note and link to any existing pages for which content will be unchanged.

What is your brand's persona and tone of voice? Any language preferences? Words you don't like or that are important to use with your brand? How should the website (content) feel?

Please link to any resources or research that can be used (eg staff profiles, product information etc)