WHAT'S THE STORY?
Brands – the good ones at least – are so much more than a logo. How they feel – the story that's built around them – is what transforms them from an icon that is aesthetically pleasing, yet one-dimensional, into something multidimensional, with real meaning and purpose.
Brand messaging is that story. It is that unique selling point, combined with a punchy value proposition, those pillar messages that capture essence, merged together with the origin legend. It is the genuine persona and voice that brings all of it together in a way that is relatable and memorable – that truly has impact. This is your brand foundations, and it's what we do.
WHAT DO WE DO?
Brand messaging is one of the most important and long-term elements of marketing -- every tactic, campaign, creative concept is built on top of it, so getting it right is important. We deliver four key elements of brand foundations, individually, or as one project:
Comms & Voice Guidelines
HOW DO WE DO IT?
During a 2-hour session, we work through activities designed to uncover culture, value, essence and persona.
Analyse the landscape
Using desk research, we look at your current messaging, competitor messaging, audience needs and societal influences.
Craft the messaging
Informed by the workshop and our research, we develop purpose, mission vision and work from it to deliver the complete foundations creative concepts.
With brand foundations all approved, we capture your brand persona, voice and tone and create high-level or comprehensive rules for use.
WHICH INDUSTRIES HAVE WE DONE IT FOR?
Skin & Haircare
WE LOVE WORKING WITH GREAT PEOPLE
As well as collaborating with the dedicated experts in our network, we have been privileged to work with great people in businesses from a range of different industries, here are just a few: