YOUR BRAND MESSAGING
WHAT'S THE STORY?
Brands – the good ones at least – are so much more than a logo. How they feel – the story that's built around them – is what transforms them from an icon that is aesthetically pleasing, yet one-dimensional, into something multidimensional, with real meaning and purpose.
Brand messaging is that story. It is that unique selling point, combined with a punchy value proposition, those pillar messages that capture essence, merged together with the origin legend. It is the genuine persona and voice that brings all of it together in a way that is relatable and memorable – that truly has impact. This is your brand foundations, and it's what we do.
WHAT DO WE DO?
Brand messaging is one of the most important and long-term elements of marketing -- every tactic, campaign, creative concept is built on top of it, so getting it right is important. We deliver four key elements of brand foundations, individually, or as one project:
Company
Values
Value Prop
Tagline
Brand
Pillars
Comms & Voice Guidelines
HOW DO WE DO IT?
WORKSHOP
Gather Insights
During a 2-hour session, we work through activities designed to uncover culture, value, essence and persona.
RESEARCH
Analyse the landscape
Using desk research, we look at your current messaging, competitor messaging, audience needs and societal influences.
CREATIVE
Craft the messaging
Informed by the workshop and our research, we develop purpose, mission vision and work from it to deliver the complete foundations creative concepts.
GUIDE
Define approach
With brand foundations all approved, we capture your brand persona, voice and tone and create high-level or comprehensive rules for use.
WHICH INDUSTRIES HAVE WE DONE IT FOR?
Health
& Tech
Professional Services
Property
& Tech
Skin & Haircare
Agriculture
WE LOVE WORKING WITH GREAT PEOPLE
As well as collaborating with the dedicated experts in our network, we have been privileged to work with great people in businesses from a range of different industries, here are just a few:
Swinburne University
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