Brand, values, growth: Do you know who you are?
It might sound like a self help blog, but it’s not. Well, mostly! This is about identifying company values and building them into your brand, so you are consistent, meaningful, and memorable.
PoP in Practice
It’s one thing to talk about Profit on Purpose, it’s another to show you how and why it works. Read this article to find out why your business can’t afford to avoid thinking about the 3Ps that lead to sustainable success.
5 quick tips for better social media management
Like me, you might not like to be in the spotlight, but these days, social media, and your consumers, want a little face time! Here’s how to do it and feel better about it.
How the right positioning changes everything
‘Picture yourself on a boat on a river…’ That’s what I did and unfortunately it didn’t live up to the hype its brand promised. Getting brand positioning right is the difference between a strong foundation and walls that can fall down around you.
People are your greatest asset? Prove it!
What does valuing people really mean — beyond the perks, policies and posters — and how does it literally pay?