How the right positioning changes everything

Brand positioning - Write Way Up

‘Picture yourself on a boat on a river…’ That’s what I did and unfortunately it didn’t live up to the hype its brand promised. Getting brand positioning right is the difference between a strong foundation and walls that can fall down around you.

Triple threat: when a green brand turns red

Elon Musk - Make America Great Again - Write Way Up

Everyone has an opinion on Elon Musk — including Tesla’s shareholders who have seen $150b+ wiped off the company’s bottom line in just one day this year. Could the brand of its leader be the reason for that fall?