5 quick tips for better social media management

Like me, you might not like to be in the spotlight, but these days, social media, and your consumers, want a little face time! Here’s how to do it and feel better about it.
How the right positioning changes everything

‘Picture yourself on a boat on a river…’ That’s what I did and unfortunately it didn’t live up to the hype its brand promised. Getting brand positioning right is the difference between a strong foundation and walls that can fall down around you.
Triple threat: when a green brand turns red

Everyone has an opinion on Elon Musk — including Tesla’s shareholders who have seen $150b+ wiped off the company’s bottom line in just one day this year. Could the brand of its leader be the reason for that fall?