5 quick tips for better social media management

Like me, you might not like to be in the spotlight, but these days, social media, and your consumers, want a little face time! Here’s how to do it and feel better about it.
How the right positioning changes everything

‘Picture yourself on a boat on a river…’ That’s what I did and unfortunately it didn’t live up to the hype its brand promised. Getting brand positioning right is the difference between a strong foundation and walls that can fall down around you.