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How incorrect positioning can damage your brand

We just hired a 'luxury' houseboat that wasn't so luxury -- here's how to avoid inaccurate positioning damaging your brand.

How to set your marketing budget

Answering one of the most commonly asked questions in marketing When I was in school, I hated maths. Algebra was my worst enemy and just...

Projects: do they ever just go to plan?

3 crucial tips from a pro PM Project management can be one of those seriously polarising jobs – people seem to either really love...

Recruiting for unicorns gets you donkeys in dress-ups (p1)

LESSONS FROM 20 YEARS IN MARKETING (THAT WILL HELP SME BUSINESSES!) When I first started in marketing more than two decades ago, it was a...

Is AI the ‘light bulb’ invention of our lifetime?

When I asked my grandma what invention had changed her life, her answer wasn't what I expected. It made me wonder, what will my answer be?

Why mountains?

A couple of years ago -- as quite an unathletic person -- I started bouldering because my friends were into it. Honestly, I wasn't...

Learning leadership communication from Ted Lasso

Who knew Apple TV's latest hit, Ted Lasso, would be more than a TV show -- it's a lesson in leadership communication.