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Writing a Marketing Strategy (for beginners) - individual 1-2-1

Writing a Marketing Strategy (for beginners) - individual 1-2-1



Duration: 3 hours

Next available date: immediately for individuals, TBC for groups

Class size: individuals or min 5 for groups

Format: live, interactive workshop, online

Requirements: access to zoom



Should you use Facebook or Instagram? Or both? How often should you post? What should you post?

Keeping up with today's marketing content requirements can seem impossible, especially if you are a small or medium business. ​Big companies have a team of experts -- content managers and strategists, social media community managers, content writers video producers -- to take care of their needs, but you have to wear all hats and somehow manage to make it work.

Efficient content planning not only saves you time, it gives you a strategic overview of exactly what and how your brand is communicating every month, so you can stay true to your brand voice, values and culture, and ensure you present a consistent and intelligent persona.

Planning your content offers a range of benefits, including:

  • Having a content plan saves you time -- hours and hours of it. It enables you to focus on what needs to be done, so you don't waste time umming and ahhing over what to post next, when you should be doing other things.
  • It can really help you build your brand. So many brand owners without a plan find themselves posting contradictory messages or worse, controversial messages, because there is no strategic oversight of their process.
  • A content plan allows you to make the most of each and every piece of your content by helping you see where you can re-purpose existing pieces to suit new channels.

In this one hour workshop, we will take you through:

  • How to select your content channels
  • Creating a monthly content calendar
  • Inspiration and research points for content
  • Managing your content production
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