More than half of new businesses fail, and a lot of the time, that's because they have a great idea, but poor execution. They have a vision of where they want their business to go, but they haven't really identified the milestones, resources, marketing, messages and measurement they need to get there. How do you reach a destination you've never been to without a map?


Creating a strategic marketing plan is absolutely crucial to the success of your business. It's a non-negotiable, a must-have. To hire a consultant, you will spend between $5,000 and $20,000 -- and you will get an expert and an excellent result. But many of us do'nt have that kind of cash when we are starting up or re-starting a business we want to do better.


This 6-module, practical workshop, guided by a marketing professional of 15 years who has worked both for global giants and local boutiques, will help you develop an annual marketing plan that will guide your business through identified milestones, to meet measurable objectives.


For beginner and intermediate level marketers, you will receive practical insights and links to highly useful resources we use ourselves, to review your market, analyse your competitors, define our target audience and set objectives. You will learn which marketing tools must be used, and what value they bring, how they will contribute to your overall plan, and look at a range of other tools you can select from to amp up your marketing. Select from delivery over 6 days, or twice a week for 3 weeks -- in your home or office, at your own pace.

Guided Marketing Planning Workshop (6 modules)

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