Growing a business from a start-up or a small operation, to a thriving medium or large business isn’t easy. That’s why so many (almost 50%!) don’t make it to 5 years.
But like any growth, when it’s built on a strong structure (the right processes and systems), and a smart strategy that truly capitalises on difference, scale isn’t just possible, it’s attainable and sustainable.
personalised workshops
industries supported
businesses guided
More than 20% of businesses fail their first year. It’s depressing, but it’s said again and again because it’s true.
Tried and tested framework
Our Pathways program is derived directly from our Profit on Purpose framework, modified for start-ups and small business so you get exactly what you need. Underpinned by proven Triple Bottom Line thinking, and our ‘Structure – Strategy – Scale’ foundation, it enables growth that really lasts.
Guided real-time workshops
Our experienced specialists guide you through a series of online, real-time workshops that draw out the insights and knowledge of your founders and team, and the knowledge of your industry and landscape, to create the processes, systems and strategies that enable successful scaling.
Documentation and tools
Completing the program is an online guided approach to creating the brand foundations, business and marketing documentation that will govern your operation and growth, and the tools that help bring it to life. After that, select from our optional extras to build out all the channels you need to scale.
We start by teaching you how to audit your business, something you should do at least once a year. Then, we dive into workshops, homework and documentation on your brand and operational foundations (critical to supporting growth).
Knowing you now have a robust foundation to build on, we look at what sets you apart, and how you can approach scaling. We help you lock down your positioning and purpose, and identify opportunities you can take advantage of to grow quickly and sustainably.
With a solid strategy in place, we work from its insights to show you how to develop quarterly, measurable action plans with specific, measurable tactics and budgets you can roll out. We explain monitoring and optimisation so you know how to start strong, and grow stronger through knowledge.
When your PoP program is complete, we work with you to identify the channels and supplier ecosystem that will help you roll out your plans, build your channels the right way, and prepare to match the performance of competitors now, and the medium and larger companies you will encounter in the future.
If you’ve started up or yours is a small business ready to grow, now is the time to embed the strong structure and strategy that paves the way to sustainable scaling. Skip it now, cut corners, and risk building on cracks that stunt your success later.
Our Pathways PoP program is designed for start-ups that have established product-market fit to some degree and are ready to grow, or small businesses that are ready to take the next step.
If you are operating like a start-up, haven’t focused on setting up systems and processes to support scaling, and don’t have a strategy that guides what you are doing in business or marketing, this is absolutely for you.
When systems fall behind, even great businesses start to stall. Disconnected tools, unclear processes, and wasted effort quietly slow momentum. Operational excellence isn’t about perfection, it’s about building the right
Purpose and profit aren’t at odds — they’re intertwined. People and planet aren’t soft metrics — they’re strategic ones. The companies that don’t get it, won’t make it!
This is where we question the obvious, challenge the usual, and explore what sustainable success really looks like.
Read on for the stuff that gets overlooked, avoided, or rushed through. We’ll slow it down and take a proper squiz.
