MARKETING STRATEGY

WORKSHOP SPECIFICS

Duration: 2 hours

Next available date: immediately for individuals, TBC for groups

Class size: individuals or min 5 for groups

Format: live, interactive workshop, online

Requirements: access to zoom

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COURSE SUMMARY: 

 

It probably doesn't come as a great surprise to you that the majority of small businesses fail in their first year. But they don't have to fail!

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Research tells us most small businesses kick off without a business or marketing plan... and once operational, never find the time to create these crucial documents that guide their brand growth and success.

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Having a well-researched marketing strategy for your business offers endless benefits, including:

• It gives you a better understanding of your business landscape so you can identify gaps, opportunities and threats you may have otherwise missed.

• It helps you get to know your target audience on a whole new level, enabling you to reach them more efficiently and effectively to create sales pipelines. 

• It gives you an in-depth knowledge of your competitors so you can spot gaps they may have missed, avoid claiming the same 'unique' selling point (it happens all the time!), and learn from their mistakes. 

• It guides your marketing channel selection, spend, voice, key messages and offer, so your campaigns are more successful, and you can refine easier for increased impact over time. 

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In this workshop we will cover:

• The anatomy of a professional-quality marketing strategy

• How to review the market, your current benchmarks and set objectives

• Target audience analysis, segmentation and how to use it

• How to really review competitors and your own business to identify opportunities

• Positioning, voice and key messages

• Deriving a robust, step-by-step marketing plan from your research 

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PRICE OPTIONS

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Select a study and price option: