WHAT WILL YOU LEARN?
Duration: 2 hours
Next available date: immediately for individuals, TBC for groups
Class size: individuals or min 5 for groups
Format: live, interactive workshop, online
Requirements: access to zoom
It probably doesn't come as a great surprise to you that the majority of small businesses fail in their first year. But they don't have to fail!
Research tells us most small businesses kick off without a business or marketing plan... and once operational, never find the time to create these crucial documents that guide their brand growth and success.
Having a well-researched marketing strategy for your business offers endless benefits, including:
It gives you a better understanding of your business landscape so you can identify gaps, opportunities and threats you may have otherwise missed.
It helps you get to know your target audience on a whole new level, enabling you to reach them more efficiently and effectively to create sales pipelines.
It gives you an in-depth knowledge of your competitors so you can spot gaps they may have missed, avoid claiming the same 'unique' selling point (it happens all the time!), and learn from their mistakes.
It guides your marketing channel selection, spend, voice, key messages and offer, so your campaigns are more successful, and you can refine easier for increased impact over time.
In this workshop we will cover:
The anatomy of a professional-quality marketing strategy
How to review the market, your current benchmarks and set objectives
Target audience analysis, segmentation and how to use it
How to really review competitors and your own business to identify opportunities
Positioning, voice and key messages
Deriving a robust, step-by-step marketing plan from your research
Select a study and price option:
* Rather than pay for a 1-to-1 workshop, fill in our simple form and we will get in touch with you to let you know when we have reached minimum numbers for a class. We will arrange a suitable workshop date for all involved. Sign up now, pay only when the workshop date is confirmed.