Brand, values, growth: Do you know who you are?
It might sound like a self help blog, but it’s not. Well, mostly! This is about identifying company values and building them into your brand, so you are consistent, meaningful, and memorable.
5 quick tips for better social media management
Like me, you might not like to be in the spotlight, but these days, social media, and your consumers, want a little face time! Here’s how to do it and feel better about it.
How the right positioning changes everything
‘Picture yourself on a boat on a river…’ That’s what I did and unfortunately it didn’t live up to the hype its brand promised. Getting brand positioning right is the difference between a strong foundation and walls that can fall down around you.